Last night I set my alarm clock, again, and in the time it took to turn the dial to RADIO I heard, a precise snippet, the four words “urinating on the corpses.” In advertising I think they call that symmetry a donut but that’s not right. Donut means sweet and a hole in the middle. Point at it. You can call those dead bodies dead bodies or corpses or failures, say what you want on the radio, they were down and bloodied on the desert ground. In advertising, in irony or hindsight, we can use the whole of language to point out and at and name just what we want to say we see. Bruegel painted town scenes and the tower of Babel. Act now and build your bloodless own with words and art as a toddler at its blocks. High enough the world will look only dun and and dark and white.
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